Not every brave campaign deserves to die
In the shadows of a sector where innovation is often stifled by regulation and risk aversion, lie the bones of campaign ideas that dared to push the boundaries but never got to see the light of day.
This site honours these visionary concepts that never got to live, yet embody the spirit of creativity and brave thinking that we believe is vital for the future of pharmaceutical marketing.
For within the complexities of this landscape also lies an incredible opportunity to do better, to be braver, to cut through the mediocrity with meaningful, memorable ideas. Ideas that have the power to deliver both better health outcomes and stronger returns.
Our mission? To inspire a new generation of marketers to be bold — to challenge the status quo and advocate for more creativity in a sector where the stakes have never been higher.
It’s time to transform the narrative around what is possible in Pharma. So we invite you to explore these campaigns, share your thoughts, and join a community of like-minded professionals committed to redefining marketing in the pharma world.
