Defend their future from the Alzheimer’s
Shield what they treasure most from ß-amyloid plaque
The opportunity
For the first time in 25 years, there is a new treatment for Alzheimer’s disease that functions as a defence system for the brain’s neurons, slowing down the build-up of b-amyloid plaque.
The Idea
Craft a powerful visual metaphor that portrays the treatment as a strong defence mechanism.
Why it works
Shows the science behind Alzheimer’s in a simple and digestible way
Puts a patient’s personal life at the forefront
Unique and atmospheric to create intrigue and consideration
Better outcomes, stronger returns
A breakthrough in Alzheimer’s treatment deserves a breakthrough campaign. This idea unveils the treatment and its benefit in a way that’s never been done before, setting it apart from competition and making it an unforgettable launch.