We must get a hold on Scleroderma
The opportunity
Scleroderma is a rare and life-threatening condition that causes the body's connective tissue to thicken and scar. It’s really hard to understand and identify with the symptoms if you’ve not experienced it.
The Idea
Shed light on this lesser-known but horrific disease by developing a sensorily-arresting concept that powerfully shows how a patient feels as she ‘turns to stone’.
Why it works
An evocative, sensory visual helps viewers understand symptoms
The hard-hitting stone metaphor stays in the forefront of minds
A sense of urgency motivates viewers to want take action and ‘save’ the patient
Better outcomes, stronger returns
This campaign helps to build trust with physicians and patients alike by showing a desire to combat misinformation and promote a better understanding of how Scleroderma works, and most importantly how it feels. It will increase discussion around the disease and give your brand a real voice in this space.