Interrogate what’s in your food

Let’s make food fraud a thing of the past

The opportunity

Food fraud is a huge issue. But not everyone involved is a knowing participant. Many manufacturers, restaurants and suppliers unwittingly handle and send out fraudulent products. That can do serious damage to their reputation.

The Idea

Taking cues from TV and film, we recreate a classic police interrogation scene with a lasagna. Absurdly brilliant, it communicates the threat that fraudulent food poses, and the value of safe-guarding your products against it.

Why it works

Witty and humorous – a smile in the mind

Totally disruptive and thought-provoking

Communicates the seriousness of leaving food products unchecked for fraud.

Better outcomes, stronger returns

This campaign is so shareable and unique that it has the power to go viral. It also has phenomenal experiential potential e.g. pop-up guerilla stunts where actors interrogate different meals. Furthermore, it’ll make you look serious about wiping out food fraud.