The opportunity

A staggering 80% of cardiovascular disease deaths are preventable. Yet over 35% of people in the risk bracket do not attend their health check. Major awareness needs to be raised before more needless lives are lost and families are left heartbroken. 

The Idea

Choose an iconic bridge – in this case Pero’s Bridge in our home city of Bristol – that is known for ‘lovelocks’. It’s a common thing to see across Europe when couples write or engrave their names on a padlock and attach it to the bridge to symbolise their commitment and love. Now twist this trope to make a shocking statement. Attaching mock patient wristbands to 80% of these locks, we’ll communicate how many CVD deaths could be prevented AND encourage proactivity with a QR code through which people can book a check-up.

Why it works

It reaches a large audience from all walks of life

A powerful twist on the familiar that will make people think of protecting their loved-ones from heartache

Guaranteed free publicity from local media who will report the event.